Craig McEwen, Chief Creative Officer of Fish Flight Central, brings 30 years of experience across TV, games, marketing, experiential media, and business development. As an early adopter of procedural systems for presentations and cutting-edge storytelling technologies, Craig has led key projects for prominent clients, including EA Sports, EA Big, Ubisoft, Red Bull Media House, Audi, Jimmy Kimmel, Juice WRLD, and Microsoft.

With a multifaceted background that includes roles as Animation Director, IP Developer, Art Director, Projection Mapping, Marketing strategist, and Business Development leader, Craig is dedicated to connecting people through innovative digital media and compelling storytelling.

As an Imaging Specialist for R&D, Lee leads the charge in advancing Gaussian splatting workflows and virtual production, combining his technical expertise with a passion for technology-driven storytelling. Known for his pioneering spirit, Lee’s innovative approach to visual storytelling positions him as a leader in exploring advanced techniques that elevate cinematic experiences.